Project Title: Substrate – E-commerce Homepage Design
Role: UX/UI Designer
Tools: Figma, Adobe XD, Photoshop
Platform: Web (Responsive)
Project Overview:
Designed a visually compelling and user-friendly e-commerce homepage for Substrate, an outdoor gear brand. The primary goal was to drive product exploration, highlight new arrivals and promotions, and create a seamless browsing experience for adventure-seeking customers.
UX Objectives:
Create intuitive navigation for easy product discovery
Prioritize visual storytelling with hero images and bold CTAs
Streamline access to new arrivals, discounted items, and collections
Promote user engagement through wishlist, cart, and quick view interactions
Reinforce trust with product ratings and clear pricing
Key Features:
Hero section with value proposition overlay
Modular product grid with clean, minimal design
Promo banners for discounts and featured collections
Star ratings and price tags for decision-making support
Responsive layout for mobile and desktop users
Design Outcome:
The design effectively balances product-focused content with lifestyle branding. By combining strong visual hierarchy with simplified UI components, the homepage enhances user engagement and encourages product exploration, laying the foundation for an immersive e-commerce experience.
